Fresh dog food, made easy to switch to.
Website design and development for Wolfit Box, a Perth-made fresh dog food subscription delivering across Australia. A bright, responsive site that explains real food, showcases six vet-formulated recipes, and guides owners into a plan built for their dog.
Project overview
Wolfit Box makes human-grade, vet-formulated dog food in Perth, Western Australia, and delivers it frozen to doors across the country on a flexible subscription. The brand asked us to design and develop a website that makes switching from kibble feel simple, trustworthy, and fun.
We built a playful, food-first experience around their strongest message, "dog food, food for your dog", and connected it to a clear path from learning about fresh food to choosing recipes and starting a plan.
The brief
Wolfit Box sells a premium product in a crowded market. Most visitors arrive used to supermarket kibble, so they need to understand why fresh food is different, trust that it is backed by vets, and see that delivery and subscriptions are easy to manage.
The website had to answer those questions quickly, keep the brand fun and approachable, and lead every visitor towards one clear next step: getting started with a plan.
UI/UX design
We planned the journey around the questions a dog owner asks before switching, then gave the brand a bright orange and navy look that feels as fresh as the food.
- A bold hero built around the “dog food, food for your dog!” line, with a single Get Started call to action.
- A delivery bar at the top showing the states Wolfit delivers to, so visitors know straight away if they can order.
- Recipe cards for all six vet-formulated recipes, each with key ingredients, benefits, and the price per day.
- A “Serve raw or gently cooked” section that explains how one meal works two ways for different dogs.
- A clear comparison against ultra-processed kibble and pre-cooked brands, backed by a vet endorsement and real owner stories.
Development
We developed a custom, responsive build that the Wolfit team can update themselves, from recipes and offers to delivery details and stockists.
- A guided Get Started flow that helps owners choose the right box for their dog’s size and needs.
- A customer login area where owners can change, pause, skip, or cancel their plan at any time.
- Delivery information made easy to find, including free delivery to most areas, insulated boxes, and tracking alerts.
- Stockists, FAQ, and contact pages that answer practical questions before they turn into support emails.
- A lightweight, responsive layout that keeps the playful design fast on phones, tablets, and desktops.
The outcome
Wolfit Box now has a website that feels as fresh as the food. Visitors understand the difference between fresh food and kibble within the first scroll, can compare recipes at a glance, and know exactly how delivery and subscriptions work before they start.
The clear Get Started path, flexible plan messaging, and trust from vets and real dog owners work together to turn curious visitors into subscribers in every state Wolfit delivers to.